Jameson Mixer Mashup

URL: n/a

Platform: Web, Print, Social Media

Framework: n/a

Build Time: 3 Months

Site Type: Regional Branding & Marketing Campaign

Participants were given large scale banners to display in their place of business as part of promoting the campaign
JMM 2012 custom branding


A bespoke annual contest based marketing strategy utilizing traditional local print media alongside a digital web & mobile marketing capaign, in tandem with Diageo brands and Jameson Irish Whiskey.

Bartenders from 5 on-premise locations compete by making the best custom Jameson Mixed drink.  5 drinks & bartenders are featured in the Sept & Oct issue of the Michiana Entertainer.  Consumers then vote via text message and online for best mixed drink.

After a successful initial reception, the campaign was extended the following year to include 2 additional regional markets.   The contest was also expanded to allow each regions winner’s to compete against one another for a grand price in the Jameson Mixer Mashup Finals.

JMM 2012 custom branding

Key Features & Functionality

  • Annual Brand Revival Campaign & Contest
  • Consumers vote via SMS and web
  • Multi-regional
  • Custom branded promotional videos developed for each contestant
  • Developed On-premise marketing collateral for all participating locations
  • Integrated additional campaign elements involving local liquor stores carrying the Jameson Brand as part of a all encompassing marketing strategy
Dynamic voting allowing users to see rankings in real time
Dynamic voting allowing users to see rankings in real time

Additional Screenshots