Jameson Mixer Mashup

URL: n/a

Platform: Web, Print, Social Media

Framework: n/a

Build Time: 3 Months

Site Type: Regional Branding & Marketing Campaign

Participants were given large scale banners to display in their place of business as part of promoting the campaign
JMM 2012 custom branding

Description

A bespoke annual contest based marketing strategy utilizing traditional local print media alongside a digital web & mobile marketing capaign, in tandem with Diageo brands and Jameson Irish Whiskey.

Bartenders from 5 on-premise locations compete by making the best custom Jameson Mixed drink.  5 drinks & bartenders are featured in the Sept & Oct issue of the Michiana Entertainer.  Consumers then vote via text message and online for best mixed drink.

After a successful initial reception, the campaign was extended the following year to include 2 additional regional markets.   The contest was also expanded to allow each regions winner’s to compete against one another for a grand price in the Jameson Mixer Mashup Finals.

JMM 2012 custom branding

Key Features & Functionality

  • Annual Brand Revival Campaign & Contest
  • Consumers vote via SMS and web
  • Multi-regional
  • Custom branded promotional videos developed for each contestant
  • Developed On-premise marketing collateral for all participating locations
  • Integrated additional campaign elements involving local liquor stores carrying the Jameson Brand as part of a all encompassing marketing strategy
Dynamic voting allowing users to see rankings in real time
Dynamic voting allowing users to see rankings in real time

Additional Screenshots

Website (2013)

Dynamic voting allowing users to see rankings in real time

Banners

Participants were given large scale banners to display in their place of business as part of promoting the campaign

Contestant Banners

Participants were given large scale banners to display in their place of business as part of promoting the campaign

Prizes

Winners in each region were awarded custom branded gift cards

Giveaways

We compiled swag and giveways as part of the on-premise marketing strategy

Categories: Branding, Graphic Design, Marketing Campaigns, Website Development

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